A local service website built around how customers choose.
For an auto and marine detailing business, the work connected service information, pricing, and the areas served to direct booking and contact options. Dedicated service and location pages gave visitors a relevant place to land, while a shared pricing layer kept offers and structured data aligned.
Search and competitor research informed content priorities. Tracking recorded call, text, and booking-link clicks with the page and placement, showing which paths visitors used. Those events measured the handoff from the website; completed bookings required separate measurement.
Website case study